Abstract Revelations

Abstract Resource was an online marketplace for abstract fine art. It was home to MacroArt,™ a trademarked process of creating tiny pieces of handmade art and converting them to ultra-high resolution digital assets. Our vision was to disrupt the art and design empowering art buyers, artists, and DIYers. Abstractresource.com launched as an ambitious e-commerce site with a unique, visual search engine. We created dozens of beautiful pieces of art and video content. We engineered and built the incomparable ‘Condor’, a specialized video rig that was used to capture the footage for our celebrated social campaigns. A|R was a labor of love that never quite saw the love returned in the marketplace. Still, it was a fun ride that provided a lot of growth.

Jeff’s role: Partner, Creative Director, Brand + UI/UX Designer, Content and Condor Creator