That's Snacking Good!

European women are no less addicted to snacks than Americans. Common misconceptions prevent them from choosing Almonds however. They know they're more healthy than crisps but believe there's a heavy calorie cost—6 almonds constituted the permissible portion according to most. You must be snacking kidding me! My team and I aimed to break that myth with this direct and stylish campaign. We further established an educational, on-the-go strategy helping UK-based ladies keep healthy snacks handy all day long. In the first year, associations of Almonds as a snack has tripled and sales in the UK are up 24%.