Restoring Natural Healing
The company's founder, a renowned fetal surgeon, discovered that unborn babies do not scar despite invasive in-utero surgeries. Our body's ability to control inflammation for optimal healing declines after leaving the womb. The naturally occurring molecule most instrumental in regulating this function is miRNA146a. He discovered that by conjugating miRNA146a to Cerium Oxide nanoparticles, it could be delivered locally to stop inflammation. Inflammation is causal to many diseases–Ceria’s potential to revolutionize therapeutics is tremendous. Multiple drugs are entering clinical trials. Our role was to establish the company's ethos and foundational language, the brand strategy, brand identity, and translate the complex science for multiple audiences, including patients and their families, on a new website.
Jeff's roles: Strategic leadership, creative direction, copywriting, illustration
