Discover The Inner You
Doctor Riz Chaudhry was a newcomer to Bariatric Surgery. He faced several well-established practitioners. Powerful, on-point branding was essential to sway preference. In our patient interviews, we learned much about life-long battles with obesity. Bariatric surgery can be truly transformative. Our ultimate solution, ‘Discover the Inner You’ was both empathetic and aspirational according to former and prospective patients. We did the repositioning, brand design and informed multiple design and communication components.
Jeff's roles: Strategic leadership, creative direction, brand design, copywriting
