Evolving Diagnostics
Darwin Biosciences was established after the founders won a daunting challenge-opportunity from the Department of Defense: Limit disease outbreaks with an easy-to-use device that detects the presence of all known and unknown pathogens. They envisioned an agnostic solution that would translate signals in saliva derived from the earliest immune response. Since launching, Darwin has cleared one hurdle after another in route to delivering this breakthrough technology. Seeing great potential, we got involved at the beginning, first helping the team define and articulate their ethos. We then created the brand strategy and identity and a website that is designed not for business development but for the recruitment of top talent.
Jeff’s roles: Strategic leadership, creative direction, concept development, brand design and copywriting
