Personifying a new cancer-fighting brand
Foresight Diagnostics is a pioneer of minimal residual disease (MRD) technology. They can detect a single cancer cell among millions of healthy cells that remain in the body after treatment. This breakthrough technology informs oncologists sooner, allowing for novel, personalized treatment approaches. It also helps pharmaceutical companies make more effective cancer-fighting drugs in the first place. To tell Foresight’s story, we featured the people and captured the behind-the-scenes process. A unique branded style was crafted to communicate their balance of ingenuity and humanity.
Jeff’s roles: Brand storytelling and creative direction, location photography, live-action videography, editing and asset creation.
