Welcome to the Nexus

Nexcelom makes cell counting equipment and materials, but they're different in that they believe modern biology requires a new support model. Nexcelom is listening to biologists and solving their cell quantification problems, designing for customization and fit-for-purpose, and propagating best practices in biology. From this ambition, we proposed Nexcelom was The Nexus of Modern Biology and created the brand design work to bring it to life. With dozens of white papers and a tremendous knowledge base, Nexcelom was prepared to walk this talk. This brand makeover was short-lived; the company was acquired and assimilated by Revvity.

Jeff’s roles: Creative Director, Brand Designer

 
 

Extended Visual Language

Launch Concept Ad to Demonstrate Visual Language