Calling All Fans

Tervis had perfected a product that people truly loved, but after 65 years, they hadn't yet established a brand. We had the opportunity to build one from the ground up. The transformation was profound. Their insulated drinkware was indeed the high-performance product that the client believed, but it was also an important social connector. With thousands of customizable and collectible designs, this product could reflect its owners' personalities. People bought the cup because they were a fan and then fell in love with it -because it was a Tervis. We developed every consumer touchpoint, including the identity system, packaging, retail stores, a powerful new website, social presence, and two successive national advertising campaigns. Tervis finally had a brand worthy of its adored products.

Jeff’s role: Creative Director